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Stetson Sports Properties General Manager Matt Musgrove
by: Stetson University
Stetson Sports Properties Exceeding Expectations
Courtesy: Stetson University  
Release:  12/10/2013
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Business Community in Orlando and Volusia County Rallies Around the Hatters

DELAND, FL – Corporate sponsorship of Stetson University Athletics Programs is on the rise.  Along with the return of football to the Stetson community for the first time in more than 50 years, and competitive athletics teams across 18 sports that reflect the academic excellence of the university, the launch of Stetson Sports Properties in June set a trajectory for sponsorship growth that has exceeded expectations.

Stetson Sports Properties represents the exclusive sponsorship and multimedia rights partnership between Stetson University and Rockbridge Sports Group.  Based in Charlottesville, Virginia, Rockbridge Sports Group is led by executives with decades of experience in building and executing fully-integrated property and media rights programs on behalf of some of the premier brands in collegiate sports.

“Stetson University is proud to partner with Rockbridge Sports Group,” Jeff Altier, Director of Athletics for Stetson University, said.  “On and off the field, the student-athletes and administration have held ourselves to high standards and accomplished tremendous goals.  Partnering with Rockbridge Sports Group brings this same level of commitment to introducing a new model of sponsorship for Stetson Athletics.  While long-term objectives are the foundation of our efforts, we are excited to already see real progress through the launch of Stetson Sports Properties.”

Stetson Sports Properties is supported by a full-time staff, led by General Manager Matt Musgrove.  Fully aligned with the Athletics Department, and building a proven program customized specifically for the Stetson community by Rockbridge Sports Group, Stetson Sports Properties is on pace less than halfway through FY14 to surpass the total sponsorship revenues for all of FY13.

“We are proud to partner with Stetson University,” Rich Klein, Co-Founder and Principal of Rockbridge Sports Group, said.  “We share a very intentional, and very passionate, approach to building value both for the institution and our sponsors.  Companies in the Volusia County and greater Orlando area have long appreciated the quality of Stetson University Athletics.  They are now appreciating the value in becoming part of the fabric of this community, and we will match their support with new strategies to leverage opportunities in the athletic venues and across the fast-evolving multi-media platform.”

Rockbridge Sports, Media and Entertainment LLC (dba Rockbridge Sports Group) is pioneering a new model in collegiate, high school, and global event sponsorship and multi-media rights management, empowering clients to retain ownership and control of their brand while maximizing asset value and revenue in fast-changing digital and traditional environments.  To learn more about Rockbridge Sports Group, visit

Stetson Athletic Department